Under Armour going after 'sports-obsessed countries,' women for future growth - Baltimore Business Journal
Under Armour sees growing market in females and fashionistas - Baltimore Business Journal
To Anyone With Long Miles Ahead: This Running Shoe Is for You - Outside Online
Under Armour (UA) Is Wall Street's Newest Punching Bag - TheStreet
Under Armour's New Sports Bra Collection
Under Armour to exploit 'quiet shift' of women wearing athletic product outside the gym
BSN Launches Two Marketing Initiatives - Team Insight
Part IV: Brand association; Marketing Mix (4ps); Target analysis and SWOT analysis | Nike Vs. Under Armour
Under Armour's challenge: reaching women – Baltimore Sun
Under Armour's challenge: reaching women – Baltimore Sun
Georgia Targets Tokyo
Under Armour: Targeting the Women's Market | Chegg.com
Spare me your "femvertising": The advertising industry's weird, persistent woman problem | Salon.com
Under Armour Stores Women's Apparel Falls Short
Under Armour's Focus On Women Is Paying Dividends In Innovation And Sales
A New Force in American Football
Under Armour's History, From Beginning to Success and Uncertainty
How Under Armour's Women Execs Lead in the #MeToo Era – Footwear News
Under Armour CEO on Women's Business
Under Armour invests in young athletes in wake of pullback from big-time college deals | Ad Age
Identifying Market Segments – The Mindful Marketer
Brand builder: Under Armour | Campaign US
4 Ways Under Armour Grew To Steal Adidas' #2 Spot
Under Armour's Focus On Women Is Paying Dividends In Innovation And Sales
Under Armour Launches Biggest-Ever Women's Ad Campaign
History of Under Armour
