Boston South Bay - Ulta Beauty is now open at #BostonSouthBay. Friday, we'll welcome Nike & LOFT to the growing South Bay neighborhood. #Dorchester 📸: @lostinlaliland | Facebook
![Bill Forry on Twitter: "New @Nike store in South Bay having a bit of an identity crisis at the moment. They may want to refer to the giant mural on the side Bill Forry on Twitter: "New @Nike store in South Bay having a bit of an identity crisis at the moment. They may want to refer to the giant mural on the side](https://pbs.twimg.com/media/DR1Y1S_X0AA8ADU.jpg)
Bill Forry on Twitter: "New @Nike store in South Bay having a bit of an identity crisis at the moment. They may want to refer to the giant mural on the side
![Its connection to Dorchester right up front, South Bay Town Center set for initial rollout | Dorchester Reporter Its connection to Dorchester right up front, South Bay Town Center set for initial rollout | Dorchester Reporter](https://www.dotnews.com/files/p1%20bite-in%20South%20Bay%20REP%2048-17.jpg)