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PDF] Tiger Woods, Nike, and I are (not) best friends: How brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
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Nike+ Marketing Communications Strategy 2012
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What is Nike's brand personality? - Quora
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What is Nike's marketing strategy? | BluCactus UK
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Communication Strategy for Nike - YouTube
Nike, Inc. - Wikipedia
Nike's Marketing Approach with Sustainability Efforts
Nike+ Marketing Communications Strategy 2012
Power 100 Next Generation: Neil Potter, brand communications manager, Nike
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